Uses & Gratifications/ Dependency Theory. E. Rossi Spring 2002. As Sandra Rokeach and Melvin DeFleur explain in the book Communication Research 3, "The basic propositions of The Dependency Theory can be brought together and summarized as follows: The potential for mass media messages to achieve a broad range of cognitive, affective, and Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. Stage 1: The basic premise dating back to the 1940s . Beginning in the 1940s, researchers began to see patterns under the perspective of the uses and gratifications theory in radio listeners. To address the research questions, we have used the Uses and gratification theory as our theoretical framework. 2.2. Uses and gratification theory. Uses and gratification (U&G) theory is the widely utilised theoretical framework to explain the different motives and reasons behind the usage of any given medium [43, 57]. An overview of the Uses and Gratifications theory. This is one of the models of media communication that we look at as part of 'Media Influence,' VCE Media U Key Takeaways: Uses and Gratifications Uses and gratifications characterizes people as active and motivated in selecting the media they choose to consume. The theory relies on two principles: media users are active in their selection of the media they consume, and they are The greater control and viewers can be used to expand uses and gratifications (U&G) theory. We conducted qualitative, semi-structured interviews to gather thick descriptions of why people binge-watch, how they explain people's motives for using media, their behavior such as media selection and content sharing can be further explored (Haridakis and Rubin, 2005). .

uses and gratification theory explained